Bringing together participants from different parts of an industry requires more than booking a conference hall.
ThinkAg brought corporate advisers, agritech businesses and sector stakeholders onto a common platform for presentations, discussion and knowledge exchange.
The programme needed to support both the conference proceedings and the practical requirements of people arriving to participate.
WNY managed delegate registration, attendance coordination, hotel bookings and reservations, along with event arrangements and on-ground support.
In a conference involving different organisations and stakeholder groups, these seemingly separate responsibilities are connected. Registration influences attendance planning. Accommodation arrangements affect arrivals. Event schedules depend on participants knowing where they need to be and when.
The objective was to keep the administration organised so that the conversations, presentations and interactions could take centre stage.
Because at a knowledge-led conference, the most important thing in the room should be the ideas.
